Kaye Kye-Sung Chon is Chair Professor of Hotel and Tourism Management and Director of the School of Hotel and Tourism Management at the Hong Kong Polytechnic University. A former hotel manager and tourism industry consultant, Professor Chon previously held academic positions at the University of Houston, University of Nevada, Las Vegas and Virginia Tech in the US. One of Professor Chon’s co-authored books, Welcome to Hospitality: An Introduction, has been adopted as a textbook in more than 100 hospitality education programmes world-wide. An active member of the scholarly community, Professor Chon is currently the Editor-in-Chief of the Journal of Travel & Tourism Marketing, Journal of Hospitality & Tourism Research and Asia Pacific Journal of Tourism Research. Additionally, he is the Editor-in-Chief of the Haworth Hospitality Press of New York and of the Haworth Hospitality Book Series. Professor Chon is the past President and Chairman of the International Society of Travel & Tourism Educators, Founder of the Annual Conference on Graduate Education and Graduate Students Research in Hospitality and Tourism, the Biennial Conference on Tourism in Asia, the Pan-American Conference on Tourism , Asia Pacific Forum for Graduate Students Research in Tourism, and Asia Pacific International Council on Hotel, Restaurant and Institutional Education.